Clay Shirkey

Things to Read: April 12, 2012

  1. In this issue: Clay Shirky, how reading is changing (and increasing!), consumer behavior and persuasion, DRM, Pinterest, social media and leadership, self publishing, email marketing, and earned media.
  2. How we will read: Clay Shirky

    « Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done.… »
  3. iPad Found Accounting for 89% of Mobile Shopping Revenue

    « The iPad accounts for nearly two-thirds of all mobile shopping sessions, and an impressive 89% of all mobile shopping revenue, says RichRelevance in April 2012 study results. With mobile’s share of total retail climbing to 4.6% in March 2012 (from 1.9% in April 2011), this means that the iPad now account for more than 4% of total retail revenue. Meanwhile, other iOS devices make up 4% of the mobile revenue share, with other mobiles holding the remaining 7%. The study found that all mobiles combined now account for 9% of total online shopping sessions.… »
  4. The 6 pillars of social commerce: Understanding the psychology of engagement

    « One of the greatest myths in new media is that social networks facilitate conversations about you that would not otherwise take place if your organization weren’t present. As such, some business leaders believe that creating a presence in social networks eventually erodes the control of the brand, risking the governance they’ve theoretically held onto so triumphantly over the years. So, if that logic holds, by not engaging in social networks or by sharing only one dimension of your business online, you can control what people think and say. Well, this always seems to come as a surprise to those who think otherwise, but the truth is that new media did not “invent” conversations, experiences, or opinions. It seems imprudent and perhaps commonsensical to say, but, the truth is actually the contrary to popular belief.… »
  5. Publisher insistence on DRM harms smaller ebook stores

    « DRM doesn’t really stop piracy, Curry notes, comparing it to “the anti-theft sensors by the doors at the drugstore” that go off all the time but can’t stop the people who know how to remove a magnetic tag. It doesn’t stop dedicated pirates, but does prevent casual sharing—which suggests publishers are feeling pretty desperate if they want to take away such an integral part of the reading experience.… »
  6. The rise of ereading

    « The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Using a broader definition of e-content in a survey ending in December 2011, some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read other long-form content such as magazines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone. Those who have taken the plunge into reading e-books stand out in almost every way from other kinds of readers. Foremost, they are relatively avid readers of books in all formats: 88% of those who read e-books in the past 12 months also read printed books.… »
  7. The next time someone says the internet killed reading books, show them this chart

    « Well, that time never existed. Check out these stats from Gallup surveys. In 1957, not even a quarter of Americans were reading a book or novel. By 2005, that number had shot up to 47 percent. I couldn’t find a more recent number, but I think it’s fair to say that reading probably hasn’t declined to the horrific levels of the 1950s.… »
  8. Pinterest drives more traffic than Google+, YouTube & LinkedIn

    « Pinterest is social media’s rising star — and now has the traffic stats to prove it. The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study. Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth… »
  9. Royalties & marketing: how publishing houses will compete

    « As competition for top author talent increases (and I believe it will with new digital-first start-ups like one and booksellers like Amazon clamoring for exclusive book content) a publisher’s ability to market books and what kinds of revenues make it back to the author may be the difference between a front-list filled with A-level talent and one populated by the B-team.… »
  10. How to use social media to help your company & not get fired

    « More publishing executives are using social media this year than last year and more of them are being careful about what they say on Twitter and in blogs, according to a recent survey. According to a Digital Book World survey conducted by Forrester Research, nearly half of publishing professionals are using Twitter and are blogging, up from about a third a year ago. More publishing executives are also conscious that they have to be careful about what information they broadcast using social media, 54%, up from 47% last year.… »
  11. What does a writer owe a reader?

    « As readers, do we have a right to act as if a writer owes us something? I think we do, but not in the way that we most often make the claim. As readers we are not owed something we like or with which we agree. But writers do owe us something,a whole combination of somethings, in fact.… »
  12. 6 reasons authors self-publish

    « On the heels of our lively debate the other day on my post “6 Reasons Authors Still Want Publishers,” today let’s look at the other side of the coin. Many of you are still trying to decide which path is right for you — or if maybe some combination of both might work. So hopefully these posts and the discussions in the comments will be helpful. So here are six reasons writers choose self publishing.… »
  13. 8 tips for increasing click-through rates

    « The most important thing to do to increase click-through rates is to be relevant, interesting and useful, said Mike Volpe, CMO at HubSpot, an all-in-one marketing software company, told ZoomInsights. “Your subscribers will click on what they are interested in, so make sure you have really good data about who they are, what they want and how they have interacted with your company.”… »
  14. Global consumers place highest trust in earned media

    « Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from friends and family, an 18% increase from 2007.… »
  15. More Things to Read: April 12, 2012

    « All the extra stuff we couldn’t cram in the main post this week. Includes email marketing tips, a couple posts from Seth Godin, some stuff from “across the pond,” and an incredible infographic about consumer behavior.… »

Note: This resource has been curated for your enjoyment and education. It is intended to reflect what publishers and leaders in the Christian publishing industry are thinking and talking about — it does not reflect the positions or opinions of Zondervan, its agents, employees, or leadership.

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