Tyndale Publishing 50th Anniversary

Things to Read: May 03, 2012


THIS WEEK: We get to see the Christian Book Award winners, at last! Microsoft made waves with a $300 million investment in B&N. Which is just a little less than the total revenues for the total adult trade in books this past January (see the AAP report). So, there’s plenty of speculation as to what this deal might mean—especially for Apple and Amazon.

Jackie Collins made her own splash by diving into the deep-end of the indie-published ebook pool. (She’s not leaving her publishers, but she practically announced the death of physical book publishing.) Meanwhile, USA Today stands up a new book site, Bowker says the rise of the tablet is eclipsing the ereader, Amazon is “reshaping” publishing, and Huffington Post calls for more innovation.

To close out this week’s roundup we note that we’re wired for story and narrative, provide a fun infographic for story structure, and see that Tyndale House has been telling its story for 50 years.

Enjoy!

  1. Christian Book Award winners for 2012

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    « The 2012 Christian Book of the Year is Nearing Home by Billy Graham (Thomas Nelson). Other winners include: ESV Student Study Bible (Crossway); Dictionary of Christian Spirituality by Glen G. Scorgie (Zondervan); The Story for Children, A Storybook Bible by Max Lucado, Randy Frazee, & Karen Davis Hill (Zonderkidz); The Queen by Steven James (Revell/Baker); Love Amid the Ashes by Mesu Andrews (Revell/Baker); Close Enough to Hear God Breathe by Greg Paul (Thomas Nelson); The Law of Happiness by Henry Cloud (Howard).… »

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  2. Microsoft invests $300 million in new Barnes & Noble ‘strategic partnership’

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    « The strategic partnership—Microsoft loves ’em—would come in the form of a new Barnes and Noble subsidiary that deals with all things Nook, in addition to its education business. The bookseller would hold onto the lion’s share at 82.4%, with the remaining 17.6% in Microsoft’s control. The first benefit posited would be a Nook app for the incoming Windows 8. Barnes and Noble’s Nook Study software would also benefit from a friendly boost on all that Windows hardware. Maybe all those other legal matches will resolve in similar warm-and-fuzzy business hook-ups—but we doubt it.… »

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  3. Soon you’ll be able to use your Nook to buy books in Barnes & Noble stores

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    « B&N CEO William Lynch says that the company plans to embed NFC (near field communication) chips into Nooks. Users could take their Nook into a Barnes & Noble store and wave it near a print book to get info on it or buy it. That could help someone gain quick information on their Nook about a book, making it easy to go from browsing to buying.… »
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  4. Jackie Collins decides to self-publish

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    « Let me say up front that I will personally always love physical books. I love how a new book feels in your hands. I love turning the pages one-by-one as you curl up in a chair and engross yourself in the story. But I also know that to stay successful, you’ve always got to be thinking two steps ahead of the game. And by all counts, the book industry is going the way of the CD industry. Almost nobody buys CDs anymore; we get our music fix on iTunes.… »

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  5. USA Today launches books.usatoday.com to expand coverage of books

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    « Unique to the books.usatoday.com site is the opportunity for consumers to now preview a book from the USA Today Best-Selling Books list and purchase it from a vendor of their choice, including Amazon, Barnes & Noble, the iBookstore or IndieBound, an association of independent booksellers.… »
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    See Also:
    USA Today Books via USA Today

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  6. The dark side of free

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    « The other negative I’ve seen is that the fringe buyer for indie books, the reader at the margins who might have been willing to give a new author a test drive in exchange for a few bucks, now doesn’t. Instead, they download free books. Their kindles are clogged with books they will never have the time to read, but they can’t help themselves.… »

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  7. Another publisher rejects DRM

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    « Duncan Baird Publishers (& Watkins Publishing) has taken the decision to put our readers at the heart of our digital publishing by removing Digital Rights Management (DRM) from our trade epublishing list.… DBP, and our authors, believe that our readers should be able to read their book in whatever format and on whatever hardware they choose, so we are taking steps to make sure that our ebooks are, as much as humanly possible, not platform-specific.… »

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  8. Consumers choosing tablets over e-readers, e-book sales to suffer

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    « As tablet popularity rises and e-readers falls, the e-book business could suffer, according to Kelly Gallagher, vice president of publishing services at Bowker Market Research…. &Quot;Tablets will adversely affect the e-book business in that the tablet is a multifunction device and will therefore draw the reader into non-book activities and therefore cause them to consume books slower and therefore buy fewer books versus a single function e-reading device," said Gallagher.… »

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  9. Amazon aren’t destroying publishing, they’re reshaping it

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    « Google, Apple and Amazon are vying to become literature’s new gatekeepers. But good publishing is about more than market share… If Amazon was truly consumer-centric, it would do away with DRM and adopt the ePub format, allowing users to consume their media on any device and through any software they choose, securing them from obsolescence and errors in DRM servers, accidental deletions and the rest. And that it most emphatically does not do. … »

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  10. Publishing industry has strong January revenue growth in print books & ebooks for all audiences

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    « The US publishing industry saw dynamic net sales revenue growth in Adult, Children’s, Young Adult and Religious categories in January 2012 as compared to January 2011, according to the monthly industry snapshot report produced by the Association of American Publishers. These figures are part of a significant expansion of the AAP monthly new sales revenue report also launching this month. The report now has a name — AAP Monthly StatShot — and now includes a considerably larger base of participating publishers (from an average 75-90 in the past to 1149 this month) and additional categories including eBook data for Children/Young Adults and Hardcover, Paperback and eBook data for Religious Presses.… »

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  11. The big six book publishers need to innovate like the good Americans that they are

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    « When creating hardcover books, start with customized end pages that reflect the scenes the author is writing about. Hire some graphics guru to throw together a tasteful color insert that makes readers tear up with their emotional connection to the story. Craft eye-popping flap jackets and cover art that captures the original enthusiasm; make us feel the magic that inspired the author to start writing the book in the first place. Simply, create a product where the book production is integrated with the narrative, and where the product as a whole reflects the spirit of the thing. Amazon’s e-books can never compete with that.… »

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  12. Why storytelling is the ultimate weapon

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    « [H]umans simply aren’t moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with "Once upon a time…"… Until recently we’ve only been able to speculate about story’s persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence.… »

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  13. Infographic: Mapping popular story plot lines

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    « Finally! The secret ingredient to writing a good book has been revealed. Plot Lines, the infographic from Delayed Gratification, the slow journalism magazine, shows the dominant themes in last year’s books nominated for the Man Booker Prize for Fiction.… If you want to write a hit novel, it pays to stick with the tried-and-true plot lines. DEATH of your characters is clearly the overall winning theme, with every one of the novels listed from 2011 including death as a theme. Other classics like WAR, LOVE, BETRAYAL and CORRUPTION followed closely. Obscure plot points like AN ESCAPED TIGER and HOMICIDAL COWBOY BROTHERS are certainly much more of a risk.… »
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    See Also:
    Infographic: Meet the 19% via Media Bistro

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  14. Tyndale House Publishers celebrates 50 years

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    « Tyndale is compiling a commemorative gift book, The Tyndale House 50th Anniversary Reader, as a limited edition for private distribution to employees, key retailers and industry leaders. A special online page—Tyndale.com/50th—affords friends of the company an opportunity to learn about the company’s history and share greetings or upload a picture or video through a virtual birthday card.… The company—a corporation owned by the Tyndale House Foundation—operates under its longtime mission statement: "To minister to the spiritual needs of people, primarily through literature consistent with biblical principles."… »

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Note: This resource has been curated for your enjoyment and education. It is intended to reflect what publishers and leaders in the Christian publishing industry are thinking and talking about — it does not reflect the positions or opinions of Zondervan, its authors, agents, employees, or leadership.

More Things to Read: April 12, 2012

  1. All the extra stuff we couldn’t cram in the main post this week. Includes email marketing tips, a couple posts from Seth Godin, some stuff from “across the pond,” and an incredible infographic about consumer behavior.
  2. 15 powerful reconversion opportunities for your welcome emails

    « Marketers have a huge opportunity with welcome emails. According to Skyline Technologies, welcome emails have an average open rate of 50-60%. It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request and welcome them as a new subscriber.… »
  3. Beware literary snobbery: Why we should read bestsellers

    « From the early days of the form in the 18th century, novel reading required no special education beyond simple literacy. All comers were welcome. More offensive still, to elitists like Steele, was the raunchy tabloid sensibility characteristic of those first English narratives. They were fun; they were coarse; they appealed unabashedly to the heart. They were about social mobility, about demystifying the secret worlds of high society. They put their characters in agonizing jeopardy. All things that contemporary popular novels still do.… »
  4. Warning, executives: avoid social media at your peril

    « I’ve noticed that my 18-month-old grand-daughter already knows ‘the swipe.’ If you hand her an iPhone-like object, including her play telephone, she’ll swipe her index finger across it, expecting it to respond. This new technology, which I still find somewhat gee-whiz-ish and amazing, will be as ho-hum to her as television is to me, as radio was to my mom, and – I suspect – as the telegraph was to my grandmother.… »
    Via Forbes
  5. Organized bravery

    « The purpose of the modern organization is to make it easy and natural and expected for people to take risks. To lean out of the boat. To be human. Alas, most organizations do the opposite. They institutionalize organized cowardice. They give their people cover, a place to hide, a chance to say, “that’s not my job.”… »
  6. Google ends ebook agreement with indies

    « On Tuesday representatives of Google contacted the American Booksellers Association and Powell’s Books to announce that it will end its Google eBooks reseller program worldwide. In February, it had seemed as if independent booksellers were getting a reprieve when Google reinstated some affiliate stores that had low sales. But in yet another sign of industry consolidation, Google will start selling e-books solely through its recently launched Google Play beginning January 31, 2013.… »
  7. Indie publishing is getting better

    « First bold statement: The quality of indie books has improved. We’re maturing. Ludicrously, readers expected the indie ebook revolution to produce immediate perfection, some even demanding a higher quality than they get from trad publishing. As soon as I post this, I expect a deluge of naysayers racing to come up with examples to disprove my assertion. That’s a misguided instinct, by the way. Yes, you could come up with lots of examples both tragic and comedic and I’d counter with a plethora of examples in favour of the indies. So let’s skip that and settle on this: I have over 200 books on my Kindle and my impression is that there aren’t nearly so many grammatical errors or typos as one might expect if you believe all those rabid grammarians moaning over on the Kindle boards.… »
  8. Communication: The link between social media and sales

    « Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B marketers, are using social marketing despite over 80% of marketers in both sectors using social media. While numbers have likely gotten a bit better over the past two years, that still shows a serious discrepancy between companies that make a Facebook profile or Twitter account and let it stagnate versus companies that actively sell on these mediums. The sales game has changed, and any company looking to increase sales numbers need to change with it. Take a good, hard look at your social media outlets and make sure you are doing the following.…… »
  9. Religion and “christian” suggest shifting vocabulary of faith

    « “Religion” is a loaded word — not just in the minds of people who reject and/or resent religious belief altogether, but increasingly among people of faith. As Christians prepare to celebrate Easter and their belief in the resurrection of Jesus, some of them cringe at the word “religion.” Many go so far as to resist the term “Christian” because, they say, it carries too much baggage. “When some people use the word ‘Christian,’ they mean right wing, Republican, white, judgmental. They don’t mean somebody who sees their life’s goal as carrying on the work of Jesus in the world,” says John Mark Comer, 31, lead pastor of Solid Rock, a growing community of 6,000 adults that meets weekly in three locations in Portland and the suburbs. … »
  10. When execution gets cheaper, so should planning

    « If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more. On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap.… »
  11. Amazon: £7Bn sales, no UK corporation tax

    « Amazon.co.uk, Britain’s biggest online retailer, generated sales of more than £3.3bn in the country last year but paid no corporation tax on any of the profits from that income – and is under investigation by the UK tax authorities.… »
  12. Waterside literary starts digital publishing division powered by Vook

    « Another literary agency is entering the digital publishing arena. William Gladstone, founder and owner of Waterside Productions in San Diego County, has entered a partnership with Vook and its new e-book program to create Waterfront Press and offer its authors a 75% e-book royalty. “My goal has always been to generate the maximum amount of income for Waterfront’s clients,” said Gladstone, who established his company in 1982 and represents such bestselling authors as Eckhart Tolle and Dr. Bonnie Eaker. “It’s all or nothing in New York, where the big houses either pay advances of a million dollars or ten thousand dollars, and offer e-book royalties as low as 25%. I hope to change that landscape with my own digital publishing division.” … »
  13. You’ve read Cameron’s easter speech, now read President Obama’s

    « Yet again I’m failing to stick to my blogging break, but having posted David Cameron’s Easter Speech yesterday, I thought it would be good for comparative purposes to post the transcript of Barack Obama’s Easter speech he gave today at the White House Easter prayer breakfast for church leaders. If having read David Cameron’s speech you’re left wondering which bits of the Easter story he actually believes, you’ll have no such doubts with President Obama’s blatantly Christian message… »
  14. Christianity isn’t the only thing in crisis: A reply to Andrew Sullivan

    « Andrew Sullivan has written a cover story for Newsweek (disclosure: where I also work) that I think deserves attention and scrutiny. It could not be more timely, and in many ways more needed. But even as it advances some crucial criticisms of the contemporary monstrosity that presents itself as Christianity, I think there is a lot more to be said. Specifically, I’m not sure Andrew’s political framework is up to the task of diagnosing the real crisis we face as inhabitants of Western democracy. If only things were as easy as putting a mutant political Christianity back in its cage. I have read Andrew’s bracingly honest writing about his own faith enough to know that his Christianity is deeply considered and deeply sincere.… »
    Via Patrol
  15. What content marketers can learn from publishers

    « Content marketers can learn a few fine lessons from traditional publishing companies, though they shouldn’t completely emulate them, says the Content Marketing Institute. “The key for both publishers and content marketers is to listen to your audience,” writes Blogger Rob Yoegel. “Look at which sections of your website they spend the most time on and which stories they read, share and comment on, and then write more about these topics and share this information throughout your organization.”… »
  16. Using social media to be a better leader

    « “Join a new online network? I’d love to!” In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, I’ve yet to hear an executive utter those words. Sometimes that’s due to the risks of public embarrassment or conflict that come with online engagement. Sometimes it’s painful memories of previous tech projects that ran over budget and behind schedule. And sometimes it’s because executives would rather interact face-to-face than keyboard-to-keyboard.… »
  17. Culture shift: User to client

    « Fifteen years ago, Louis Gallois, the SNCF (French Railways) chairman decided to change the company’s lexicon: passengers were to be referred to as “customers” instead of the old bureaucratese “users” (in French: “clients” vs. “usagers”). The intent was to convey notions of choice and consideration for the rider. This being France, the edict led to convoluted debates. The upper management old guard held the company was on its way to betraying its traditional mission of service public. Unions—notoriously opposed to any forms of competition threatening their fiefdoms—saw the new word as a portent of evil mercantile designs. … »
  18. Are apps the future of book publishing?

    « We’re at the dawn of the tablet era now. Earlier this month, Apple sold 3 million of its new iPad during the opening weekend, with some analysts expecting over 60 million of the tablets to be sold worldwide. What’s more, e-book readers are selling even more briskly than tablets. People are using those e-readers, too. On Amazon.com, books for its Kindle outsell its paper books.… »
    Via Forbes
  19. Book marketing & publicity: Advice from three experts

    « A smart marketing consultant can be the secret weapon in an author’s campaign to market and promote a book. That’s according to Adrienne Biggs, one of three experts interviewed for this post…. I surveyed three veteran book marketing pros and here’s what they said about the changing world of promotion and publicity.… »
  20. Social commerce psychology of shopping [infographic]

    « When you combine the power of the mind and the force of social shopping, you have a mighty confabulation of social rules and subconscious needs. Together, these things play into the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.… »

Note: This resource has been curated for your enjoyment and education. It is intended to reflect what publishers and leaders in the Christian publishing industry are thinking and talking about — it does not reflect the positions or opinions of Zondervan, its agents, employees, or leadership.