"DRM" - photo by Rich Tatum

Things to Read: April 26, 2012


Wherein we encounter: the SciFi division of Macmillan, Tor, is dropping DRM; Dominique Raccah details a data-driven publishing model borrowed from software development; we tour book production timelines and are greeted with the resurrection of the novella. • We also have 3M announcing its ebook lending technology for libraries (in beta), explore ebook pricing, the need for publisher innovation and we explore controversy surrounding the Amazon recommendation engine. • The LA Times Festival of Books was wildly successful, design really matters, authors have a hard time marketing themselves, and self-publishing still hasn’t gone away—in fact, it’s practically democratic. • Brian Solis has a few words about social media engagement, Jeff Goins invites a guest to write about the spiritually transformative power of writing, and India is a fast-growing English market. • Also, Barnes & Nobel got a cash infusion, and, lastly, we learn that there are still fantastic career options for folks in publishing.

Enjoy!

  1. Macmillan imprint abandons DRM—other publishers to follow?

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    « The lure of DRM in the face of the piracy bogeyman has been hard for publishers to resist. But for the legitimate owners of ebooks it is an annoyance, preventing them from using their purchased files in perfectly legal ways. DRM also makes it incredibly difficult for independent retailers to resell ebooks, hampering any potential expansion into digital markets.… »

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  2. Publisher adopts "agile" publishing model
    CEO says, "Data works better than your gut."

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    « At the Digital Book World Conference in January, Raccah announced on stage that Sourcebooks would be engaging in agile publishing for its new book, Entering the Shift Age, by futurist David Houle. This method of publishing—modeled on agile software development where software is built incrementally using collaboration and self-organizing teams—seeks real-time reader feedback before the book is actually published; i.e., data.… »

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  3. An author’s perspective: Why it takes so long to publish a book

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    « Why does it take a year for a book to go from a draft to bookstore shelves? Is it to build anticipation? Because publishers are modern-day Neanderthals, trying to make e-books by rubbing sticks together? Because authors are so precious? The correct answer is: yes! In more detail, it’s because this* (*view of a process he actually knows little about, with gaps in knowledge filled with speculation and lies)… »

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  4. Is the novella staging a comeback…via Melville House Publishing?

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    « Now the beleaguered genre, at long last, has found a worthy and consistent champion: Melville House Publishing, whose "Art of the Novella" series is an ongoing celebration of the form. The Brooklyn-based press offers 47—and counting—novellas from writers like Cervantes, Jane Austen, Anton Chekhov, Joseph Conrad, Mark Twain, and Virginia Woolf.…the series is the first of its kind.… »

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  5. 3M launches a cloud-based ebook lending service for libraries

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    «  The touch-based Discovery Terminals allow catalog browsing for visitors and selections can be checked out—along with 3M’s eReaders—like other library materials. Already have a mobile device? E-books will play nicely with your iPad, Nook or Android device via the Cloud Library app. If you find yourself needing to read a bit on your computer, checked out items are compatible with both PCs and Macs as well.… »

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  6. Consumers don’t understand ebook pricing issues

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    « Publishers are making a killing on e-books because they cost nothing to produce, distribute and sell and are almost 100% pure profit. At least, that’s what many consumers think.… What many people in publishing know that consumers generally don’t is that most of the cost of a book, even an e-book, comes from the cost of acquiring and developing the content—which, if the book is trade fiction, is mostly words.… »

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  7. There’s still some innovation needed before ebooks replace "pbooks"

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    « Now, I understand there are a few advantages to paper. But I see a lot more advantages to digital. The fact that I now carry about a hundred books with me, wherever I go, that I can read whenever I want, outweighs any advantage a paper book could give me. Well, beyond the shallow extremities of the paper book, like its smell. There are however a few technical challenges that could be overcome by Amazon and Apple that would make my digital books even better and would let me forget about paper altogether.… »

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  8. Amazon recommendations:
    Consumers like it—but does the house have the advantage?

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    « The fidelity of Amazon’s recommendation engine became a topic of conversation in the publishing world last week. PaidContent first reported suggestive remarks that Larry Kirshbaum, the head of Amazon Publishing, made during a public forum at the State University of New York’s Stony Brook Southampton campus. His remarks implied that the Amazon recommendation engine would favor books published by Amazon Publishing.… »

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  9. LA Times Festival of Books wildly successful
    Over 100,000 readers came—were your books there?

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    « If there were any doubts remaining about the Los Angeles Times‘ decision last year to move the Festival of Books to the USC campus from UCLA, where it had been held for 15 years, they were dispelled this weekend by the enormous crowds of readers, booksellers, publishers, and authors that gathered outdoors on the grounds of USC near downtown Los Angeles. Total attendance was estimated at more than 100,000.… »

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  10. Typography matters:
    Good design nourishes, and sells product

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    « Sometimes the most appealing products are not those that are priced the most reasonably, but the ones whose packaging goes beyond functionality and crosses over to the artistic. Alberto Alessi said it best when he described his reason for his own aesthetic designs: “More and more people buy objects for intellectual and spiritual nourishment. People do not buy my coffee makers, kettles and lemon squeezers because they need to make coffee, to boil water, or to squeeze lemons, but for other reasons.”… »

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  11. Self-publishing
    Is it democratizing publishing?

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    « Not a week goes by without a new self-publishing success story being reported. This relatively new form of publishing is exploding in popularity and is fast becoming the avenue of choice for talented authors across the globe. For me, this will have a real impact on one social group in particular—young authors who face an uphill struggle against the traditional industry; an industry that, in my opinion, is in rapid decline. Aside from young authors wanting to find a less tortuous route to a publishing deal, self-publishing platforms are also being identified as an outlet for young people to write about issues that affect them.… »

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  12. Social Media Engagement
    Why 1% isn’t good enough.

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    « Engagement is measured by takeaway value, sentiment or feelings, and resulting actions following the exchange. Redefined engagement opens the door to new strategies and resulting metrics that lend to meaningful experiences and results. By designing more meaningful initiatives, businesses can now focus on causing effect, changing behavior, or reinforcing value where previous engagement metrics can now document the progress of progress.… »

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  13. How writing changed my life

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    « The last time I wrote anything was my freshman year in college for a history class. I was headed to medical school, a life dedicated to science. Writing was of no interest to me. In fact, I hated it. Fourteen years later, I finally put pen to paper again, and it changed my life. (This is a guest post by Jeremy Statton. He is an orthopedic surgeon and a writer. He blogs about Living Better Stories.)… »

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  14. Publishers are flocking to India
    English books published growing by 30% a year

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    « [T]he number of books published in English is growing by 30 percent a year. This growth explains the recent arrival of several international publishing houses. Earlier this year, Bloomsbury announced plans to set up a new publishing business in India, while last May Simon & Schuster announced its plans to open a new division in New Delhi. Hachette Book Publishing India, the Indian branch of Britain’s largest trade publishing company, began operations in 2008, while established houses such as Penguin, HarperCollins, Macmillan and Random House have all been in the country for many years.… »

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  15. Jana Partners hedge fund takes 12% stake in Barnes & Noble

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    « Jana Partners, described in various media reports as a hedge fund known for taking an activist role in companies in which it invests, acquired 6.59 million shares of Barnes & Noble, giving the firm an 11.6% stake in the company. News of the investment, made in a Securities & Exchange Commission filing Monday, resulted in an 18% boost in B&N’s stock price yesterday. Jana has an option to acquire another 250,000 shares.… »

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  16. Career options in book publishing: Top 10 tips

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    « There is so much going on in the digital space, so what skills do aspiring 21st century publishers need? Get inspiration with these top tips from our recent live Q&A about career options in book publishing.… Digital expertise can be learned on the job: At HarperCollins, we would not expect a formal qualification on the technical and digital side of things and particularly if you are looking at entry-level and graduate roles, we would say it’s better just to get a job and learn as you go.… »

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Note: This resource has been curated for your enjoyment and education. It is intended to reflect what publishers and leaders in the Christian publishing industry are thinking and talking about — it does not reflect the positions or opinions of Zondervan, its authors, agents, employees, or leadership.

Things to Read: April 19, 2012

  1. In this issue: The DOJ ebook lawsuit, The Story and Zondervan’s new UK distribution plans, BookShout, Thomas Nelson’s new Bible, Westbow Press, Spring book buzz, publishers & digital evolution, J.R.R Tolkien’s & Charles Dickens’ descendants, libraries & book discoverability, and ABS Bible survey results for 2012.
  2. Everything you need to know about the DOJ ebook lawsuit in one post

    « This is a big story and publishers, consumers and retailers may see the ramifications of today’s lawsuit for months or even years to come. Here’s what you need to know now.… »
  3. Introducing The Story as Zondervan partners with IVP for UK distribution

    « IVP will take on exclusive distribution rights for Zondervan’s range of CCARR resources, with product shipping via IVP as from July 1st.…The IVP distribution agreement also introduces The Story, a joint Hodder & Stoughton-Zondervan project, to the UK marketplace.… »
  4. BookShout! platform to make ereading interactive

    « Developed over the last 2 years for the Christian market—where small groups are part of the DNA—BookShout! allows users to not only read a book but to further experience, discuss and dialogue about it with others.… »
    See Also:
    What is BookShout!? on YouTube
    BookShout on Twitter
    BookShout on Facebook
  5. The Bible gets new voice: Thomas Nelson translation formatted like a screenplay

    « Seven years in the making, The Voice is the latest entry into the crowded field of English Bible translations. It’s aimed at people who haven’t read the Bible much before and aren’t familiar with church jargon. Unlike the updated New International Version and the Common English Bible—both released last year—much of The Voice is formatted like a screenplay or novel. Translators cut out the "he said" and "they said" and focused on the dialogue.… »
  6. Westbow Press features signing author at the 2012 LATimes Festival of Books

    « Westbow Press, a division of Thomas Nelson, is showcasing author Douglas F. Grady, writer of the Christian title, Where’s Your Light?, at the 2012 "Los Angeles Times Festival of Books" being held at the University of Southern California campus. "Where’s Your Light?" contains numerous verses from the Bible regarding issues salvation. It also shares where the sources can be found so the Christians can understand the stories from the Bible better.… »
  7. Christian fiction Spring book buzz webcast

    « There’s more to Christian fiction than "gentle reads", which explains its expanding appeal to a more sophisticated and demographically diverse readership. Join us on May 10 for our Spring 2012 Christian Fiction webcast. We’ll be talking about the latest and upcoming titles, the ones you’ll need to know about. (Sponsored by: WaterBrook Multnomah Publishing Group, Zondervan, Baker Publishing Group, Abingdon Press and Library Journal.)… »
  8. London Book Fair: publishing world struggles to adapt to new lines

    « New formats and self-publishing are changing the industry.… According to George Lossius of Publishing Technology, which provides digital portals and sales systems, non-academic publishers still do not understand the digital world. "It’s not because they are not trying to, it’s not because they are not open to it. It’s because they’ve been dazzled by Amazon and Apple and Google, rather than thinking what they can do with their digital content," he said. "They’ve just reproduced the book in a Kindle."… »
  9. Match made in literary heaven: descendants of Dickens and Tolkien to collaborate

    « A London imprint said it would publish two fantasy novels by Michael Tolkien, a grandson of the Lord of the Rings author J. R. R. Tolkien, with audiobooks to be narrated by Gerald Dickens, a great-great grandson of Charles Dickens.… »
  10. OverDrive study on how readers use libraries to find books

    « Looking to support the contention that libraries drive book discovery and sales, library digital vendor OverDrive compiled data on patron use from its 18,000 library client sites during the month of March.… »
  11. American Bible Society: The State of the Bible 2012

    « American Bible Society released in-depth findings from its State of the Bible survey, which details Americans’ beliefs about the Bible, its role in society, its presence in U.S. homes and more.… »
  12. More Things to Read: April 19, 2012

    « Featuring: content creation, writing advice, social media self-promotion, new publishing models, the Blue Like Jazz movie, crowd-funded publishing, top authors to watch, Robin Meyers’ new book, trust and online content, digital content for kids, scratchboard design, a new book from Ross Douthat, and Wiley’s bittorrent piracy trial.… »

Note: This resource has been curated for your enjoyment and education. It is intended to reflect what publishers and leaders in the Christian publishing industry are thinking and talking about — it does not reflect the positions or opinions of Zondervan, its authors, agents, employees, or leadership.

panel 6_bottom, By Jan Poynter

More Things to Read: April 19, 2012

  1. In this issue: content creation, writing advice, social media self-promotion, new publishing models, the Blue Like Jazz movie, crowd-funded publishing, top authors to watch, Robin Meyers’ new book, trust and online content, digital content for kids, scratchboard design, a new book from Ross Douthat, and Wiley’s bittorrent piracy trial.
  2. 58 ways to create persuasive content your audience will love

    « Would you like to become a better writer? Would you like to create content that people will remember, tweet, and plus? How about content that inspires your audience to click, subscribe or buy? That’s the Holy Grail, right? It may sound difficult, but it really isn’t. You’re about to become a writer that’s incredibly persuasive and completely unforgettable. Ready? Let’s start with structuring your content so your message becomes irresistible.… »
  3. Free newsletters help aspiring writers and authors to publish

    « Dan Pointer is probably the leading authority in the world on publishing as he has authored 102 books. Among his books are Writing Nonfiction, The Self-Publishing Manual and others. His own personal mission in life is to be sure people don’t die with a book still inside them.… »
  4. Social media self-promotion scheme draws authors—including Margaret Atwood

    « Audible opens $20m fund that will reward authors using social media to help sales… »
  5. Rolling up the rim on new publishing models

    « The increasing popularity of self-funding creative projects raises interesting questions about the future of publishing, especially when someone like McKay—who was shortlisted for the Scotiabank Giller Prize in 1995 for his short story collection Like This—is abandoning traditional publishing models for ones like this. "I am one of the first Canadian literary writers with an established record in old-school publishing to make the giant step in the direction of going Indie," McKay writes on his Indiegogo campaign site. "You can help make this happen."… »
  6. Making Blue Like Jazz required faith and a little improvisation

    « It took a miracle, and fans’ financial support, for Donald Miller’s best-selling memoir Blue Like Jazz to reach theaters.… »
  7. World’s only book-centric crowd-funding site helps authors get paid to write their books and raises money to promote their work

    « Authr.com today announced the official launch of its crowd-funding site for aspiring authors to raise funds to get their books published. With the increased popularity of crowd funding for business ideas and projects, Authr.com is currently the only site to concentrate entirely on book funding for authors and writers. The Authr.com fundraising platform differentiates itself from other crowd-funding sites by continuing to support authors beyond fundraising as their book project transitions to pre-orders and sales once their book is published.… »
  8. Time 100: Authors to watch

    « The Time 100 Most Influential People in the World is, by and large, a grab-bag of politicos, entertainers and technology entrepreneurs. But it also gives a nod to the publishing world. Among the Time 100 are…… »
  9. Author Robin Meyers looks for link between liberal, conservative Christians

    « Robin Meyers, author of "Saving Jesus From the Church," grew up the son of a Church of Christ minister who was a Shakespearean scholar with a doctorate in English literature. Like his father, Meyers became intensely interested in the Bible as a work of literature, full of metaphor and deeply symbolic spiritual messages. In his latest book, "The Underground Church," Meyers looks for common ground between liberal and conservative Christians.… »
  10. Consumer Search Insights: Which source do you trust most?

    « People tend to trust friends & family and the mainstream media far more than they trust websites & search engines. Relative to one another, men tend to trust newspapers, search engines & weblogs more; whereas women tend to trust friends & family and social media websites more. The youngest age group tends to trust social media a bit more & newspapers a bit less than other age groups do. Outside of that, it is somewhat hard to see other age-based patterns.… »
  11. Penguin, Macmillan, and Nosy Crow talk digital books for children

    « How publishers can make reading experiences that parents feel ‘more positive about than Angry Birds’. For much of the book publishing world, the move to digital is all about e-books. That brings big challenges (and regulatory scrutiny) around distribution deals and pricing, but less around the actual content and design. For children’s books, it’s a different story. The text-centric e-books market has seen children’s publishers turning their picture-books into apps.… »
  12. Talking to the End-User—A Publishing Paradigm

    « For many publishers of academic and professional literature, focusing on the end-user is something of a dislocating thought process. A good part of the sales of professional publishers tend to be through intermediaries. For example, some portion, in some cases the largest portion, of professional publishing is sold to libraries. It’s hard to be user-focused when the library stands between you and the user. In other instances, you might reach the end-user through channel selling. For example, a book publisher might ship books to Baker & Taylor and not know where those books ultimately end up, whether in a library or in the office of an anesthesiologist. The common theme of all these methods of marketing publishing materials is that little is known about the people who actually read the works.… »
  13. What is Scratchboard Design?

    « Scratchboard was developed in nineteenth century England and France, where printers were looking for new ways to reproduce illustrations. Wood, metal and linoleum engraving all had their faults, and scratchboard seemed to be the perfect solution.… »
  14. Why Ross Douthat thinks we’re a nation of heretics

    « Since the 1960s, Douthat argues, institutional Christianity has suffered a slow-motion collapse, leaving the country without the moral core that carried it through foreign wars, economic depressions and roiling internal debates. In its place heresies have cropped up—from the "God-within" theology of Oprah to the Mammon-obsessed missionaries of the prosperity gospel, says Douthat, a Roman Catholic. … »
  15. Wiley seeks piracy trial

    « John Wiley has filed papers in New York demanding a trial by jury of four defendants accused of copying its books through BitTorrent, according to a BBC report. The publisher said the amount of revenue lost through illegal copying of its For Dummies guides was "enormous", with over 74,000 copies of its Photoshop CS5 All-In-One For Dummies guide pirated.… »

Note: This resource has been curated for your enjoyment and education. It is intended to reflect what publishers and leaders in the Christian publishing industry are thinking and talking about — it does not reflect the positions or opinions of Zondervan, its authors, agents, employees, or leadership.

More Things to Read: April 12, 2012

  1. All the extra stuff we couldn’t cram in the main post this week. Includes email marketing tips, a couple posts from Seth Godin, some stuff from “across the pond,” and an incredible infographic about consumer behavior.
  2. 15 powerful reconversion opportunities for your welcome emails

    « Marketers have a huge opportunity with welcome emails. According to Skyline Technologies, welcome emails have an average open rate of 50-60%. It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request and welcome them as a new subscriber.… »
  3. Beware literary snobbery: Why we should read bestsellers

    « From the early days of the form in the 18th century, novel reading required no special education beyond simple literacy. All comers were welcome. More offensive still, to elitists like Steele, was the raunchy tabloid sensibility characteristic of those first English narratives. They were fun; they were coarse; they appealed unabashedly to the heart. They were about social mobility, about demystifying the secret worlds of high society. They put their characters in agonizing jeopardy. All things that contemporary popular novels still do.… »
  4. Warning, executives: avoid social media at your peril

    « I’ve noticed that my 18-month-old grand-daughter already knows ‘the swipe.’ If you hand her an iPhone-like object, including her play telephone, she’ll swipe her index finger across it, expecting it to respond. This new technology, which I still find somewhat gee-whiz-ish and amazing, will be as ho-hum to her as television is to me, as radio was to my mom, and – I suspect – as the telegraph was to my grandmother.… »
    Via Forbes
  5. Organized bravery

    « The purpose of the modern organization is to make it easy and natural and expected for people to take risks. To lean out of the boat. To be human. Alas, most organizations do the opposite. They institutionalize organized cowardice. They give their people cover, a place to hide, a chance to say, “that’s not my job.”… »
  6. Google ends ebook agreement with indies

    « On Tuesday representatives of Google contacted the American Booksellers Association and Powell’s Books to announce that it will end its Google eBooks reseller program worldwide. In February, it had seemed as if independent booksellers were getting a reprieve when Google reinstated some affiliate stores that had low sales. But in yet another sign of industry consolidation, Google will start selling e-books solely through its recently launched Google Play beginning January 31, 2013.… »
  7. Indie publishing is getting better

    « First bold statement: The quality of indie books has improved. We’re maturing. Ludicrously, readers expected the indie ebook revolution to produce immediate perfection, some even demanding a higher quality than they get from trad publishing. As soon as I post this, I expect a deluge of naysayers racing to come up with examples to disprove my assertion. That’s a misguided instinct, by the way. Yes, you could come up with lots of examples both tragic and comedic and I’d counter with a plethora of examples in favour of the indies. So let’s skip that and settle on this: I have over 200 books on my Kindle and my impression is that there aren’t nearly so many grammatical errors or typos as one might expect if you believe all those rabid grammarians moaning over on the Kindle boards.… »
  8. Communication: The link between social media and sales

    « Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B marketers, are using social marketing despite over 80% of marketers in both sectors using social media. While numbers have likely gotten a bit better over the past two years, that still shows a serious discrepancy between companies that make a Facebook profile or Twitter account and let it stagnate versus companies that actively sell on these mediums. The sales game has changed, and any company looking to increase sales numbers need to change with it. Take a good, hard look at your social media outlets and make sure you are doing the following.…… »
  9. Religion and “christian” suggest shifting vocabulary of faith

    « “Religion” is a loaded word — not just in the minds of people who reject and/or resent religious belief altogether, but increasingly among people of faith. As Christians prepare to celebrate Easter and their belief in the resurrection of Jesus, some of them cringe at the word “religion.” Many go so far as to resist the term “Christian” because, they say, it carries too much baggage. “When some people use the word ‘Christian,’ they mean right wing, Republican, white, judgmental. They don’t mean somebody who sees their life’s goal as carrying on the work of Jesus in the world,” says John Mark Comer, 31, lead pastor of Solid Rock, a growing community of 6,000 adults that meets weekly in three locations in Portland and the suburbs. … »
  10. When execution gets cheaper, so should planning

    « If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more. On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap.… »
  11. Amazon: £7Bn sales, no UK corporation tax

    « Amazon.co.uk, Britain’s biggest online retailer, generated sales of more than £3.3bn in the country last year but paid no corporation tax on any of the profits from that income – and is under investigation by the UK tax authorities.… »
  12. Waterside literary starts digital publishing division powered by Vook

    « Another literary agency is entering the digital publishing arena. William Gladstone, founder and owner of Waterside Productions in San Diego County, has entered a partnership with Vook and its new e-book program to create Waterfront Press and offer its authors a 75% e-book royalty. “My goal has always been to generate the maximum amount of income for Waterfront’s clients,” said Gladstone, who established his company in 1982 and represents such bestselling authors as Eckhart Tolle and Dr. Bonnie Eaker. “It’s all or nothing in New York, where the big houses either pay advances of a million dollars or ten thousand dollars, and offer e-book royalties as low as 25%. I hope to change that landscape with my own digital publishing division.” … »
  13. You’ve read Cameron’s easter speech, now read President Obama’s

    « Yet again I’m failing to stick to my blogging break, but having posted David Cameron’s Easter Speech yesterday, I thought it would be good for comparative purposes to post the transcript of Barack Obama’s Easter speech he gave today at the White House Easter prayer breakfast for church leaders. If having read David Cameron’s speech you’re left wondering which bits of the Easter story he actually believes, you’ll have no such doubts with President Obama’s blatantly Christian message… »
  14. Christianity isn’t the only thing in crisis: A reply to Andrew Sullivan

    « Andrew Sullivan has written a cover story for Newsweek (disclosure: where I also work) that I think deserves attention and scrutiny. It could not be more timely, and in many ways more needed. But even as it advances some crucial criticisms of the contemporary monstrosity that presents itself as Christianity, I think there is a lot more to be said. Specifically, I’m not sure Andrew’s political framework is up to the task of diagnosing the real crisis we face as inhabitants of Western democracy. If only things were as easy as putting a mutant political Christianity back in its cage. I have read Andrew’s bracingly honest writing about his own faith enough to know that his Christianity is deeply considered and deeply sincere.… »
    Via Patrol
  15. What content marketers can learn from publishers

    « Content marketers can learn a few fine lessons from traditional publishing companies, though they shouldn’t completely emulate them, says the Content Marketing Institute. “The key for both publishers and content marketers is to listen to your audience,” writes Blogger Rob Yoegel. “Look at which sections of your website they spend the most time on and which stories they read, share and comment on, and then write more about these topics and share this information throughout your organization.”… »
  16. Using social media to be a better leader

    « “Join a new online network? I’d love to!” In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, I’ve yet to hear an executive utter those words. Sometimes that’s due to the risks of public embarrassment or conflict that come with online engagement. Sometimes it’s painful memories of previous tech projects that ran over budget and behind schedule. And sometimes it’s because executives would rather interact face-to-face than keyboard-to-keyboard.… »
  17. Culture shift: User to client

    « Fifteen years ago, Louis Gallois, the SNCF (French Railways) chairman decided to change the company’s lexicon: passengers were to be referred to as “customers” instead of the old bureaucratese “users” (in French: “clients” vs. “usagers”). The intent was to convey notions of choice and consideration for the rider. This being France, the edict led to convoluted debates. The upper management old guard held the company was on its way to betraying its traditional mission of service public. Unions—notoriously opposed to any forms of competition threatening their fiefdoms—saw the new word as a portent of evil mercantile designs. … »
  18. Are apps the future of book publishing?

    « We’re at the dawn of the tablet era now. Earlier this month, Apple sold 3 million of its new iPad during the opening weekend, with some analysts expecting over 60 million of the tablets to be sold worldwide. What’s more, e-book readers are selling even more briskly than tablets. People are using those e-readers, too. On Amazon.com, books for its Kindle outsell its paper books.… »
    Via Forbes
  19. Book marketing & publicity: Advice from three experts

    « A smart marketing consultant can be the secret weapon in an author’s campaign to market and promote a book. That’s according to Adrienne Biggs, one of three experts interviewed for this post…. I surveyed three veteran book marketing pros and here’s what they said about the changing world of promotion and publicity.… »
  20. Social commerce psychology of shopping [infographic]

    « When you combine the power of the mind and the force of social shopping, you have a mighty confabulation of social rules and subconscious needs. Together, these things play into the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.… »

Note: This resource has been curated for your enjoyment and education. It is intended to reflect what publishers and leaders in the Christian publishing industry are thinking and talking about — it does not reflect the positions or opinions of Zondervan, its agents, employees, or leadership.